Corporate identity and logotype for online bathroom and lavatory equipment retailer.
Kvadratura literally means “area measurement of a certain surface”.
The arrow in the logotype stands for the process of measuring the area of this square.
Upward direction shows the high level of quality of goods and symbolizes the quest for excellence.
Corporate identity was designed entirely on the basis of the logotype.
As a result, there is nothing extra, everything is strictly according to naming:
a square, an angle and a diagonal.
The number of elements is minimal; the logo is fully in line with the brand.
Colour scheme is equally effective on both black and white background.